About Us Content Column 2
Larry Baucom is the President of Greenwich Group International. With more than 35 years of experience in major commercial real estate investment banking activities, Mr. Baucom has been involved in key leadership roles in The Greenwich Group International operations.
In 1995, he was one of the founding partners of The Greenwich Group International. His background as an investment banker and executive has included the firm’s total investment banking activities, which have involved major national and international investors and transactions in multiple real estate asset classes. These investment banking activities have included structured financing, equity and debt financing, joint-venture structuring, leasing, asset management, major project development financing and the recapitalization of real estate companies.
Prior to Greenwich Group International, Mr. Baucom was a Managing Director with Jones Lang Wootton USA (now known as Jones Lang LaSalle) responsible for the firm’s New York Wall Street Division. In 1984, he became the Managing Director responsible for the Washington, DC region. In that capacity, he started the Washington office and oversaw the growth of its full-service operations with a concentration on international clientele.
Mr. Baucom received his BS in Electrical Engineering from North Carolina State University and his MBA in Finance from New York University.
Steve Lorenz is Managing Partner of Greenwich Group International’s Capital Markets and Investment Banking New York team. He joined Greenwich in the beginning of 2016, and brings with him over 30 years of commercial real estate experience, working for several large Banks, Structured Products Groups and Developers throughout his career.
Prior to Greenwich Group International, Steve Lorenz was the President and Founder of LorCap, Inc., a firm he ran for 5 years principaling transactions, raising debt and equity for third parties, and offering commercial real estate advisory and structuring services.
Prior to founding LorCap, Mr. Lorenz was a Managing Director in the Structured Products Group of Sunrise Securities, where he focused on commercial real estate whole loans, CMBS, mezzanine and B-Notes, and CRE Structured Products. Prior to joining Sunrise, he was the Head of the CRE Capital Markets desks for PNC / NatCity Investments located in Stamford, CT where he ran CMBS production; and, helped lead the efforts in the bank’s CRE Distressed Assets group. Prior to this he was at Fortis Investments for 2 years where he was charged with buying CRE structured products for inclusion into CDO’s. Mr. Lorenz was at HypoBank (a.k.a. HVB Real Estate International) for 8 years where he was a relationship manager for 6 years and credit manager for 2 years. Mr. Lorenz worked for Citibank from 1991 to 1995 where he focused on CRE workouts, restructurings, asset management and asset sales. Mr. Lorenz also worked for the Trammell Crow Company in the late 1980’s.
Mr. Lorenz has an MBA from Columbia Business School (Class of 1991) and graduated from Hamilton College in 1986. He has his Series 7 & 63.
Director of Marketing and Public Relations
Alla Torres is Director of Marketing and Public Relations with The Greenwich Group International. She has over 12 years of commercial real estate marketing, design and PR experience. Since joining The Greenwich Group in 2004, Ms. Torres has been involved in the marketing of approximately $5 Billion worth of real estate transactions and currently oversees the design and production of all marketing and Greenwich related materials. In addition to her involvement with marketing, Ms. Torres is now responsible for advertising, social media marketing, public relations and branding for the entire Greenwich Group International.
Prior to joining The Greenwich Group International in 2004, Ms. Torres worked as an Associate at Wells Fargo Bank and as a BCBG brand specialist at Bloomingdales. From 1993 -1996 Ms. Torres worked as Distribution Manager for US International, the US company based in Moscow, Russia, and has been involved in a variety of international trade deals.
In 1991 Ms. Torres, obtained a Legal Secretary diploma in Moscow, Russia. Over the years, Ms. Torres has completed a variety of business and international marketing courses in Russia and the US, and continues to actively pursue college level courses as part of her continuing education. In addition, Ms. Torres has experience in graphic design and photography. Outside of real estate, Ms. Torres’s interests include, fashion and design, art, computer technology, photography and travel.